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"Even in a down economy, companies continue to hire, according to Bersin. "The turnover rate is about 15% to 20%, and that doesn't change. It's not that there aren't any job openings; it's that companies are hiring more slowly."
Whether the economy is roaring ahead or limping along, HR experts and researchers say anyone looking for a job needs to do more than scan online sites and hit the "submit resume" button. Most companies have a recruiter and a hiring manager, says Bersin. The recruiter is a screener. The hiring manager will make the actual decision. The job candidate's goal is to "become so compelling to the recruiter that he or she gets through to the hiring manager.""
Whether the economy is roaring ahead or limping along, HR experts and researchers say anyone looking for a job needs to do more than scan online sites and hit the "submit resume" button. Most companies have a recruiter and a hiring manager, says Bersin. The recruiter is a screener. The hiring manager will make the actual decision. The job candidate's goal is to "become so compelling to the recruiter that he or she gets through to the hiring manager.""
He advises candidates to make sure their resume addresses the "skills, capabilities and values of the company. If the company is passionate about customer service, an applicant should use the words 'customer service' in his or her resume. The resume searching software is not very smart, but it's smart enough to compare phrases on the job descriptions and the resumes." In addition, Bersin says, applicants for a particular job "should see if they know anyone who works there, talk to their friends, try to find a connection. The most valuable way to get a job is still through a referral."
Crispin agrees, citing surveys he has done with companies about their reasons for hiring one applicant over another. This past year, he says, at least 28% of all hires came from employee referrals, although he suggests the number may be even higher. If a job applicant has someone in the company who is referring him or her, "that is huge. It's a game changer."
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